From bitcoin mining to DeFi innovation: João Simões on bridging old and new finance

By
Sam kamani
March 1, 2025

Mining origins: A starting point for web3 innovation

João began his blockchain journey when Bitcoin mining was still relatively new, using GPUs to mint fresh coins. While this might sound like a technical pursuit, he views it as a gateway that allowed him to understand blockchain’s core mechanics—consensus, security, and the role of incentives.

Mining, at its heart, links computational work with reward structures. João quickly realized these same concepts could extend beyond Bitcoin, fueling innovative solutions in areas like decentralized finance (DeFi). The experience taught him how a community-driven protocol can scale, laying the foundation for future ventures that range from peer-to-peer trading platforms to more sophisticated DeFi applications.

Transition from miner to builder

Having witnessed Bitcoin’s early growth and the emergence of altcoins, João saw potential in expanding beyond mining and simply holding digital assets. The next logical step for him was building products that lower barriers to entry for new users and businesses. In his words, “We need to create spaces where people can leverage blockchain’s capabilities without feeling they need a PhD in cryptography.”

This philosophy led João to focus on user experience and regulatory compliance, recognizing that mainstream acceptance hinges on clarity and simplicity. If a product requires too many steps or lacks straightforward guides, many prospective users walk away. By contrast, well-designed platforms encourage exploration, trust, and longer-term adoption.

The role of regulation in bridging CeFi and DeFi

Regulation can be a polarizing subject in the blockchain community. Some see it as an unnecessary constraint, while others view it as the pathway to widespread acceptance. João adopts a pragmatic stance: guidelines are necessary for large-scale institutional trust, but they should not stifle innovation.

He explained how bridging centralized finance (CeFi) and DeFi isn’t just about technology. It often involves working with regulators, obtaining licenses, and ensuring that anti-money-laundering (AML) and know-your-customer (KYC) procedures are met. Rather than perceiving these aspects as hindrances, João believes they can form a solid foundation. He suggests that building DeFi solutions with compliance in mind helps legitimize blockchain-based services, making them more appealing to a broader range of stakeholders—from individual traders to established financial institutions.

Fiat on-ramps and stablecoins

One of João’s recurring themes is the importance of seamless entry points for new adopters. People accustomed to traditional financial systems often hesitate when confronted with multiple wallet setups, cryptic addresses, or the volatility of native tokens. Fiat on-ramps can smooth this friction, allowing newcomers to purchase stablecoins or other crypto assets with minimal hassle.

Stablecoins themselves are another factor in bringing real-world utility to DeFi. By pegging token value to a fiat currency, stablecoins help mitigate the swings and dips that put off risk-averse users. João highlighted how a robust stablecoin ecosystem can foster more predictable trading, lending, and borrowing options, thus fueling the next wave of DeFi products—ranging from decentralized savings accounts to automated market-making services.

Bringing design and user experience to the forefront

One of the often-cited critiques of DeFi platforms is that they feel too technical or “rough around the edges.” João believes compelling design and intuitive interfaces can radically change how both retail and institutional investors view decentralized services. While advanced features might satisfy power users, an approachable front-end with clear documentation can invite a broader audience.

This user-centric approach influences everything from how a wallet is integrated to how interest rates or yield farming opportunities are displayed. João stressed that, although the underlying technology is complex, it doesn’t have to appear daunting at the point of user interaction. Educational modules, built-in customer support, and simplified dashboards can go a long way in scaling a product’s adoption.

Navigating NFTs and identity on-chain

The conversation turned to non-fungible tokens (NFTs) and identity-based assets. Although many still associate NFTs with digital art or collectibles, João sees greater potential in tokenizing certifications, deeds, or identity credentials. On a decentralized ledger, these documents could be globally verifiable, reducing bureaucracy and streamlining cross-border interactions.

He mentioned that NFTs might eventually tie into decentralized reputation systems—where your on-chain activities, from successful trades to governance votes, shape your profile. This evolution, however, hinges on solving privacy and interoperability challenges. Platforms that offer private or selective data-sharing mechanisms without losing the benefits of transparency may spark a new era of identity-focused DeFi solutions.

Collaboration, not isolation

Another key takeaway was how João views blockchain projects as part of an interconnected web, rather than siloed competitors vying for market share. Collaboration among developers, investors, and even regulators can accelerate growth and enhance the credibility of web3 solutions. By sharing resources, open-sourcing code, and aligning on best practices, the entire ecosystem benefits.

He pointed out that cross-chain bridges, multi-wallet compatibility, and open APIs are driving forces that encourage innovation. Builders can learn from each other’s mistakes and successes, creating an environment where, collectively, they can offer more refined, reliable, and scalable products. In this sense, decentralized projects thrive best when they embrace the synergy that stems from mutual support.

Planning for the future

Looking ahead, João anticipates a DeFi landscape that’s far more integrated with traditional finance. He believes stablecoins will continue to expand their influence, potentially serving as the backbone for tokenized assets that span real estate, equities, and beyond. In such an environment, user experience will be paramount, shaping how seamlessly individuals move value across different protocols.

Yet, he remains mindful of obstacles. Regulatory shifts could be abrupt, global acceptance still lags, and security remains a constant concern—especially with frequent exploits targeting decentralized applications. Nonetheless, for João, these challenges underscore the importance of building responsibly, collaborating openly, and placing user trust at the core of every decision.

Closing thoughts

From early Bitcoin mining rigs to advanced DeFi frameworks, João’s trajectory embodies how blockchain’s utility can evolve over time. His story shows that initial curiosity often paves the way for deeper exploration and meaningful contributions to the ecosystem. By prioritizing user accessibility, responsible regulation, and robust design, the next wave of blockchain applications could resonate with a far broader audience.

If you’re curious about bridging old financial systems with new decentralized architectures or you’re looking to glean insights from someone who has grown with the crypto space since its early days, João’s journey offers both inspiration and practical guidance.

Listen to the full discussion
For a richer exploration of João’s background, his views on the future of DeFi, and specific user-case examples, you can catch the full episode on:

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