From Roblox to 17 Million Users: Sarun’s Playbux Blueprint for Web3 Growth

Inspired by a child's obsession with Roblox, Sarun built a Web3 platform that attracted 17 million users—without chasing hype.
Playbux wasn’t born in a boardroom. It began with Sarun observing his nephew’s deep engagement with Roblox. This moment of curiosity seeded a vision: what if there was a platform that merged the immersion of gaming with the ownership and community incentives of Web3?

From that insight came Playbux—a user-friendly, gamified Web3 platform designed not just for crypto natives, but for everyday users who crave meaningful digital interaction.

Playbux gained serious momentum when it entered Binance’s incubation program. That opportunity gave them more than just credibility—it gave them access to mentorship, visibility, and the right kind of partnerships. Sarun emphasizes that while tech can build products, ecosystems build companies.

Growth without gimmicks

The core of Playbux’s meteoric rise lies in user obsession. Sarun didn’t just want millions of signups—he wanted users to stay. Retention was a priority from day one.

Here’s what drove their rapid adoption:

• Familiar interfaces: Modeled after mobile gaming UX patterns people already love.
• Meaningful incentives: Earn-and-use models tied to real utility, not just speculation.
• Community-centric features: Users were treated as collaborators, not just consumers.

The result? Over 17 million users and a growing base of engaged participants globally.

Vision beyond games

Playbux is not just a gaming platform—it’s a Web3 entertainment ecosystem in the making. Think of it as the intersection between Steam, Roblox, and decentralized infrastructure. Users can explore mini-games, participate in digital events, and eventually access digital commerce—all while owning their data and digital assets.

As Sarun puts it, the mission is to “create a decentralized Disney,” where content, characters, and experiences are co-created and community-powered.

The subtle art of branding

One of the most unique parts of Sarun’s approach is how he blends business with Buddhist philosophy. Concepts like mindfulness, selflessness, and giving back guide not just how Playbux operates—but why it exists.

Branding, for Playbux, is less about color schemes and taglines and more about identity. Who are we building for? Why will they trust us? How do we serve beyond ourselves?

This ethos is woven into everything from product design to community management.

Real lessons for real founders

Here are some takeaways that make this episode essential listening for Web3 builders:

• Start with real users, not abstract personas. Sarun’s inspiration came from family—not market research.
• Lean into accelerators that offer more than funding. Binance’s program helped refine their approach and connect them to key players.
• Use philosophy to stay grounded. The Web3 space moves fast. Clarity of purpose keeps your startup from chasing every trend.
• Prioritize user experience. Growth follows delight—not just incentives.

What’s next for Playbux?

The team is actively expanding features, from social layers to creator tools. Upcoming initiatives aim to bring more creators into the fold, helping them launch games and interactive content on-chain—without needing to write smart contracts themselves.

They’re also exploring partnerships to bring Playbux into more educational and community-driven spaces, reinforcing its position as more than just a game hub.

Final thoughts

What makes Sarun’s story so compelling isn’t just the scale of Playbux’s success—it’s the way he built it: with empathy, intention, and discipline.

In a sea of speculative noise, Playbux stands out as a platform shaped by values, not just velocity.

Whether you're a Web3 founder, investor, or builder, this episode is a reminder that rapid growth and long-term impact are not mutually exclusive.

🔗 Links

• Playbux Website: https://www.playbux.co/
• Sarun on LinkedIn: https://www.linkedin.com/in/sarun-vichayabhai-a7b6a525/
• Playbux on X: https://x.com/playbuxco
• Full Episode on Spotify: Listen here
• Full Episode on Apple Podcasts: Listen here
• ‍️ Be a guest or contact us: https://www.web3pod.xyz/

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