Rebuilding banking for the unbanked: why Deobank is doing what neobanks couldn’t

Sam kamani

September 29, 2025

The problem with banks? They don’t serve everyone.

Maksym’s story starts in real estate tech. But a recurring obstacle led him into crypto: banks. They were reluctant to engage with blockchain-based solutions—closing doors before innovation could begin.

So, instead of waiting for permission, he built an alternative. Not a shiny new neobank. A decentralized system that challenges the very premise of what a “bank” should be.

What is Deobank?

At its core, Deobank is a decentralized financial platform that blends custodial and non-custodial models. It gives users the ability to:

Earn passive yield on idle stablecoins, without staking
Use a Visa card to spend their crypto like fiat
Keep control of their assets in a non-custodial environment

This dual architecture is key. For crypto natives, it preserves decentralization. For everyday users, it delivers simplicity and utility.

Built for 1.4 billion people—not 14,000 whales

Where most DeFi projects compete for attention among the same Web3 crowd, Deobank is looking elsewhere: the unbanked.

Globally, over a billion people lack access to basic financial services. Maksym believes this group—not the yield-chasing elite—is where the next wave of adoption lies. Deobank’s mission is to serve them by removing the barriers of complexity, UX friction, and infrastructure gaps.

UX > APY: Designing for adoption

DeFi has always been feature-rich and user-hostile. Maksym’s take flips the script. Deobank is designed for normal people, not power users.

No confusing dashboards. No staking lockups. Just intuitive access to yield, credit, and spending—all within one simple interface.

It’s banking without the bank, and crypto without the chaos.

Real-world utility: Yield, cards, and credit

Some standout features of Deobank:

Instant Yield – The moment stablecoins hit your wallet, they start generating yield—automatically, passively, and until the moment you spend.
Visa Card Integration – Users can spend their crypto in the real world, like any debit card.
DeFi-Native Credit Products – Coming soon, Deobank will offer credit tools that work within a decentralized framework but feel familiar to everyday users.

It’s everything you expect from a modern bank—without the bank.

The Ferrari is not the mission

Yes, Deobank is giving away a Ferrari. But that’s not the point.

The point is community. Maksym doesn’t want funding—he wants builders. He’s calling on creators, community leaders, and advocates to join the mission of rebuilding finance from the roots up.

If it takes a Ferrari to get your attention, so be it. But what comes next is far more meaningful.

The bottom line

Deobank isn’t another DeFi project dressed up with a flashy UI. It’s a rethink of financial infrastructure—designed with human needs at the center.

It targets the people who’ve been excluded. It simplifies where others complicate. And it rewards users in a way that feels natural and seamless.

The next million users won’t care about chains, gas fees, or staking. They’ll just want it to work. And Deobank is betting everything on being the one that finally makes it click.