The war against centralization: How Dan Keller and Flux are building a decentralized alternative to AWS and Google
The fight for decentralization isn’t a future goal—it’s happening now.
Dan Keller, co-founder of Flux, joined Sam Kamani on Web3 with Sam Kamani to discuss the harsh truths behind today’s cloud monopolies and how Flux is quietly reshaping the internet’s infrastructure.
Why centralization is a problem
Dan began by laying out the problem: today's internet runs on just a few major players—namely AWS and Google Cloud. While these platforms offer performance and scale, they also concentrate control. That control comes at a cost: censorship risks, single points of failure, opaque pricing, and limited user agency.
“We’ve built a digital world on centralized foundations. That’s a risk we can no longer afford.”
What Flux is—and why it matters
Flux is a decentralized compute network built to be an alternative to the existing cloud giants. It enables users to deploy a wide range of applications—from Web3 dApps to AI inference models—without relying on centralized infrastructure.
- Compute power comes from a network of independent node operators.
- Rewards are given back to the community, not corporate shareholders.
- Governance is community-driven, ensuring transparency and sustainability.
Flux isn’t a pitch deck. It’s already powering real-world systems across industries like healthcare, finance, and blockchain.
Solving the cloud trilemma
One of the strongest points Dan made is that Flux achieves a rare trifecta—security, speed, and scalability—without compromise. This is where many decentralized solutions struggle, but Flux’s hybrid architecture, supported by powerful GPU-backed nodes, makes high-performance decentralized infrastructure feasible.
From AI to DePIN and RWAs
Dan dove deep into what’s next:
- Decentralized AI: Flux enables distributed GPU utilization, allowing AI models to be trained and served without a centralized data center.
- DePIN (Decentralized Physical Infrastructure Networks): Flux supports applications that bridge physical assets (like sensors, nodes, or hardware) with Web3 layers.
- RWAs (Real-World Assets): The platform is exploring tokenized ownership and hosting of real-world assets, opening the door to secure, decentralized RWA deployment.
A new cloud economy
One of Flux’s key differentiators is its economic model. Instead of charging users to “rent” compute from a corporate entity, Flux rewards contributors who power the network—aligning incentives with usage, not control.
“This isn’t just decentralization for ideology’s sake. It’s about building infrastructure that works better for the people who use it.”
Getting started with Flux
Flux is open for builders. Whether you’re deploying a smart contract, running an AI app, or exploring DePIN use cases, getting started is straightforward. Dan points listeners to Flux’s docs and invites developers, node runners, and curious founders to explore what’s already possible.
Final thoughts
The centralization of infrastructure has become an invisible bottleneck for innovation. This episode makes it clear: you don’t need to wait for decentralization to arrive—it’s already here. Flux is not just a promising protocol; it’s a working platform that’s redefining how infrastructure is built, scaled, and governed.
Listen to the full episode:
Connect with Dan & Flux:
Want to be a guest? Reach out at Web3pod.xyz
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